July 2019 HTSAAIL of the Month - Howard Schultz

 

How much do you believe in your idea or business?

 

Would you still believe in it even if 217 potential investors tell you “NO”?

 

A total of 242 meetings and only 10% agreed to either look at your idea or invest in it.

 

How many hours and days did you spend planning and pitching with your potential investors only for them to tell you “NO”

 

This illustrates how many No’s vs. Yes’

 

 

No. No. No. No. No. No. No. No. No. No. No. No. No. No. No. No. No. No. No. No. No. No. No. No. No. No. No. No. No. No. No. No. No. No. No. No. No. No. No. No. No. No. No. No. No. No. No. No. No. No. No. No. No. No. No. No. No. No. No. No. No. No. No. No. No. No. No. No. No. No. No. No. No. No. No. No. No. No. No. No. No. No. No. No. No. No. No. No. No. No. No. No. No. No. No. No. No. No. No. No. No. No. No. No. No. No. No. No. No. No. No. No. No. No. No. No. No. No. No. No. No. No. No. No. No. No. No. No. No. No. No. No. No. No. No. No. No. No. No. No. No. No. No. No. No. No. No. No. No. No. No. No. No. No. No. No. No. No. No. No. No. No. No. No. No. No. No. No. No. No. No. No. No. No. No. No. No. No. No. No. No. No. No. No. No. No. No. No. No. No. No. No. No. No. No. No. No. No. No. No. No. No. No. No. No. No. No. No. No. No. No. No. No. No. No. No. No.

 

 

Yes. Yes. Yes. Yes. Yes. Yes. Yes. Yes. Yes. Yes. Yes. Yes. Yes. Yes. Yes. Yes. Yes. Yes. Yes. Yes. Yes. Yes. Yes. Yes. Yes.

 

 

This is exactly what Howard Schultz had to endure when he was pitching the idea of a coffee shop that felt like a living room where the owners knew the customer’s names and served them the very best gourmet coffee.

 

There were times where Schultz felt like giving up on this idea but his persistence and ability to keep going (TRY AGAIN) gave him the ability to raise enough capital to open up his first coffee shop called “ Il Giornale.”

 

What would happen if Howard gave up on his 20^th meeting of an investor saying “No, this wont work.”?

 

Persistence is the biggest factor between those who fail and those who succeed.

The question for you is…..

How persistent are you and how much do you believe in your idea or business?